Viu Empordà

Client
Viu Empordà
Location
Costa Brava
Year
2024
Services

Visual Identity

Art Direction

Handmade Artworks

A gift to be shared

Viu Empordà is a collection of soulful homes, each carefully chosen by founder Pablo Rovira with an instinctive sensitivity for place. He selects every house as though choosing somewhere he would want to live himself. Once home to architects, interior designers and other creative minds, each property holds its own story while embodying a quiet, distinctly rural sense of luxury.

 

Set in some of the most beautiful corners of the Empordà, surrounded by cinematic landscapes and shaped by a warm, personal approach to hospitality, each stay invites travellers to experience the region at a slower pace. Alongside its collection of homes, Viu offers a considered selection of local experiences — intimate encounters with the landscape, culture and traditions that make this corner of the Mediterranean so singular.

 

Every year, as Christmas approaches, we send a small gift to everyone who has stayed in a Viu home: a unique collection of postcard-sized photographs, created to bring back the feeling of a memory made in the Empordà.

 

A collaborative project with some of our most cherished creatives — those who have captured the light, landscapes and quiet beauty of the Costa Brava, and who continue to shape Viu’s visual universe.

Our wish

We wanted to evoke the feelings one experiences in our homes — with each postcard telling a story, and each one becoming a unique narrative in itself.

That’s why it was a real set of postcards: a gift to be shared. Those who received it sent the postcards to different corners of the world, becoming part of the brand’s visual identity: making it their own, with their words and their stamps.

Collaborators

Photography

Pablo Rovira

Cecilia Alvarez-Hevia Arias

Anna Pla-Narbona

 

Creative direction, analogue photography, storytelling & graphic design

Valentina Kalaydjian

 

Collection of curated holiday homes and experiences

Viu Empordà